What you should know when choosing non-toxic baby shampoo on Welpr:

  • Only the cleanest products make it onto Welpr.
  • We use a score called the Welpr Rating to rank each product.
  • The Welpr Rating is based on math, not opinion, ensuring it's free from human bias.
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The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.
Our Methodology and Ratings

Find Non-Toxic Baby Shampoo

HealthyBaby - Our Shampoo and Body Wash System

HealthyBaby - Our Shampoo and Body Wash System
Welpr Rating
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Welpr rating icon
4.95
/5
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on HealthyBaby

Certifications & Highlights

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<p>The EWG Verified certification indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/932604-Healthybaby_Our_Shampoo__Body_Wash_/" target="_blank">Source</a>.</p>
<p>The Made Safe certification ensures that products are free from harmful chemicals and prioritize human health and ecosystem safety. <a href="https://madesafe.org/products/healthybaby-our-shampoo-body-wash-concentrate?_pos=4&_fid=82ee778fc&_ss=c" target="_blank">Source</a>.</p>
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Est. Price
$45.00

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Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Water/Aqua, Aloe Barbadensis Leaf Juice*,Sodium Cocoyl Glutamate, Decyl Glucoside, Lactobacillus Ferment, Glycerin*, Pentylene Glycol, Polymnia Sonchifolia Root Juice, Alpha-Glucan Oligosaccharide, Lavandula Angustifolia (Lavender) Oil*, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Quillaja Saponaria Bark Extract*, Camellia Sinensis Leaf Extract*, Cucumis Sativus (Cucumber) Fruit Extract*, Cocos Nucifera (Coconut) Fruit Extract, Calendula Officinalis Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Avena Sativa (Oat) Kernel Extract*, Lactobacillus, Maltodextrin, Citric Acid, Geraniol+, Linalool+, dl-Limonene+

Pipette - Daily Nourishing Shampoo

Pipette - Daily Nourishing Shampoo
Welpr Rating
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Welpr rating icon
4.9
/5
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on Amazon

Certifications & Highlights

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<p>The EWG Verified certification indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/900349-Pipette_Baby_Shampoo__Wash/" target="_blank">Source</a>.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$8.99

Product Details

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  • Infused with plant-derived ancient superfood quinoa, nourishing hair from roots to ends
  • Sulfate-free and tear-free formula
  • Cleanses, nourishes, and strengthens delicate hair strands
  • Contains renewable sugarcane-derived squalane for weightless moisture
  • Formulated with plant-derived panthenol (vitamin B5) to hydrate, soften, and detangle hair
  • Gentle, safe, hypoallergenic, and free of synthetic fragrances
  • Vegan and cruelty-free
  • EWG Verified

Pros & Cons

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Pros Mentioned

  • Moisturizing
  • Gentle
  • Scented

Cons Mentioned

  • Residue

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Water/Aqua/Eau, Lauryl Glucoside, Sodium Lauroamphoacetate, Glycerin, Citric Acid, Glycolipids, Squalane, Magnesium Chloride, Sodium Benzoate, Sodium Dehydroacetate, Sodium Gluconate

Vivvi & Bloom - Gentle 2-in-1 Baby Wash & Shampoo Cleansing Gel

Vivvi & Bloom - Gentle 2-in-1 Baby Wash & Shampoo Cleansing Gel
Welpr Rating
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Welpr rating icon
4.85
/5
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on Amazon

Certifications & Highlights

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<p>The EWG Verified certification indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/992043-vivvi__bloom_Baby_2in1_Wash_and_Shampoo_Cleansing_Gel_/" target="_blank">Source</a>.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$9.95

Product Details

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  • Made with safe, gentle ingredients to cleanse without drying
  • Packaging is made with 100 percent recycled content
  • Formulated for delicate skin and free of sulfates, parabens, phthalates, phenoxyethanol, dyes, gluten, silicones, and essential oils
  • Vegan skincare and not tested on animals
  • EWG Verified with safe, gentle, and naturally derived ingredients
  • Leaves skin feeling soft, moisturized, and healthy
  • Hypoallergenic and pH-balanced formula
  • Clinically tested on sensitive skin
  • 96% natural origin formula, including responsibly sourced shea butter
  • Gentle enough for once-daily usage
  • Pediatrician-, dermatologist-, and ophthalmologist-tested
  • Tear-free formula gentle on eyes, hair, and skin

Pros & Cons

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Pros Mentioned

  • Gentle
  • Moisturizing
  • Affordable

Cons Mentioned

  • Irritating

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Water, Coco-Glucoside, Glycerin, Sodium Cocoyl Glutamate, Cocamidopropyl Betaine, Xanthan Gum, Citric Acid, Sodium Benzoate, Caprylyl Glycol, Carrageenan, Glyceryl Oleate, Butyrospermum Parkii (Shea) Butter

Attitude - Baby Plastic-Free Shampoo and Body Soap Bar

Attitude - Baby Plastic-Free Shampoo and Body Soap Bar
Welpr Rating
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Welpr rating icon
4.77
/5
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on Amazon

Certifications & Highlights

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<p>The EWG Verified certification indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating.</p>
<p>The Vegan label indicates that a brand says their product does not contain animal-derived ingredients, but without certifications such as Certified Vegan, it cannot be verified.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$7.82

Product Details

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  • EWG verified: Clean ingredients and full transparency
  • 93.4% naturally derived ingredients including nourishing almond oil and blueberry leaf extract
  • Dermatologically tested
  • 100% vegan
  • Plastic-free packaging made from responsibly sourced and FSC-certified recyclable cardboard
  • Contains coconut oil for softness and radiance
  • Soothes and comforts dry skin
  • Leaves hair and skin clean

Pros & Cons

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Pros Mentioned

  • Bon
  • Produit
  • Sensible

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Sodium Cocoyl Isethionate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Stearic Acid, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Sodium Coco-Sulfate, Helianthus Annuus (Sunflower) Seed Wax, Vitis Vinifera (Grape) Seed Oil, Vaccinium Myrtillus (Blueberry) Leaf Extract

EllaOla - Superfood Baby Shampoo & Body Wash

EllaOla - Superfood Baby Shampoo & Body Wash
Welpr Rating
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Welpr rating icon
4.75
/5
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on Amazon

Certifications & Highlights

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<p>The EWG Verified certification indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/971614-EllaOla_Baby_Shampoo__Body_Wash/" target="_blank">Source</a>.</p>
<p>The USDA Certified Biobased Product Label certifies that a product is made primarily from renewable biological resources, verified through third-party testing and ongoing USDA monitoring. <a href="https://www.biopreferred.gov/BioPreferred/faces/catalog/Catalog.xhtml" target="_blank">Source</a>.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$48.00

Product Details

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  • Includes Superfood Baby Shampoo & Body Wash and All-Natural Baby Bath Soak
  • Gently cleanses and soothes baby's skin during bath time
  • Superfood Baby Shampoo & Body Wash formulated for delicate skin
  • All-Natural Baby Bath Soak softens and soothes dry, itchy, or eczema-prone skin
  • Free from petroleum, mineral oil, parabens, synthetic fragrances, dyes, lanolin, and PEGs
  • Committed to using over 2,500 safe ingredients and excluding potentially toxic ones
  • Ingredients are sustainably and responsibly sourced
  • Transparent about the country of origin of all ingredients
  • Developed and tested by pediatricians and dermatologists

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Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Water (Aqua), Sodium Laurylglucosides Hydroxypropylsulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Laminaria Ochroleuca Extract, Kappaphycus Alvarezii Extract, Cocos Nucifera (Coconut) Water, Vaccinium Angustifolium (Blueberry) Fruit Extract, Punica Granatum Fruit Extract, Cucumis Sativus (Cucumber) Fruit Water, Cucumis Sativus (Cucumber) Seed Extract, Caesalpinia Spinosa Fruit Extract, Caprylic/Capric Triglyceride, Trehalose, Maltodextrin, Gluconolactone, Sodium Benzoate, Citric Acid, Caprylhydroxamic Acid

Evereden - Baby Shampoo and Body Wash

Evereden - Baby Shampoo and Body Wash
Welpr Rating
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Welpr rating icon
4.75
/5
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on Amazon

Certifications & Highlights

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<p>The EWG Verified certification indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/949296-Evereden_Baby_Shampoo__Body_Wash_Fragrance_Free/" target="_blank">Source</a>.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$18.99

Product Details

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  • Formulated with gentle coconut-based cleansers at an ideal pH for delicate skin
  • Nourishing and hydrating oils soothe dry, sensitive skin
  • Multi-tasking formula can be used as a shampoo, body wash, or baby soap
  • Lathers easily without tears, suitable from newborn to toddler years
  • Tear-free and sulfate-free formula
  • Glycerin-based moisturizers for improved hydrating and conditioning properties
  • Manufactured in the USA
  • Non-toxic and clean ingredients
  • Fragrance-free to prevent sensitivity issues
  • Suitable for everyday use
  • Can be used by kids and adults with extra-sensitive skin
  • Pediatrician created and dermatologist tested

Pros & Cons

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Pros Mentioned

  • Gentle
  • Non-toxic
  • Hydrating

Cons Mentioned

  • Expensive

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Water (Aqua), Coco-Betaine*, Lauryl Glucoside*, Decyl Glucoside*, Cocos Nucifera (Coconut) Oil*, Sodium Lauroyl Oat Amino Acids*, Glycerin, Avena Sativa (Oat) Kernel Extract*, Gluconolactone, Helianthus Annuus (Sunflower) Seed Oil**, Chenopodium Quinoa Seed Extract*, Citric Acid*, Sodium Benzoate, Persea Gratissima (Avocado) Oil**, Calcium Gluconate, Vitis Vinifera (Grape) Seed Oil**, Cucumis Sativus (Cucumber) Fruit Extract*

Toups - Baby Wash + Shampoo

Toups - Baby Wash + Shampoo
Welpr Rating
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Welpr rating icon
4.65
/5
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on Toups
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Est. Price
$18.00

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Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Purified Water, Organic Potassium Cocoate (Saponified Coconut Oil), Organic Aloe Vera, Guar Gum

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Chemical Name

Why it’s harmful

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About The Author

Camille May

Hey, I’m Camille, co-creator of Welpr and your clean living guide. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We created Welpr to make that journey feel a little bit easier. When I’m not working on Welpr, you can find me at the farmers market or unwinding in the sauna, always in bed at 9pm with a good book. I live in my hometown of Austin, TX with my pit bull, Romeo.