What you should know when choosing non-toxic mascara on Welpr:

  • Only the cleanest products make it onto Welpr.
  • We use a score called the Welpr Rating to rank each product.
  • The Welpr Rating is based on math, not opinion, ensuring it's free from human bias.
The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.
Our Methodology and Ratings

Find Non-Toxic Mascara

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Limitless Lash Mascara - Ilia

Limitless Lash Mascara - Ilia
Welpr Rating
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Welpr rating icon
4.85
/5
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Certifications

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<p>Products rated EWG-2 feature a low potential hazard rating and good or robust ingredient transparency.  <a href="https://www.ewg.org/skindeep/products/965320-Ilia_Limitless_Lash_Mascara_After_Midnight/" target="_blank">Source</a>.</p>
<p>The Leaping Bunny certification assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System. <a href="https://www.leapingbunny.org/brand/ilia" target="_blank">Source</a>.</p>
<p>The 1% for the Planet certification confirms that a business donates at least 1% of its annual sales to environmental causes. <a href="https://directories.onepercentfortheplanet.org/profile/ilia-beauty-super-serum-skin-tint-collection" target="_blank">Source</a>.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$28.00

Product Details

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  • Award-winning mascara that lengthens, lifts, and separates lashes with a dual-sided wand designed to catch every lash for enhanced length and definition.
  • Formulated with naturally derived ingredients such as Arginine to fortify lashes, organic Shea Butter to condition without heaviness, and Beeswax to seal in moisture and maintain lash health.
  • Suitable for sensitive eyes and contact lens wearers; ophthalmologist-tested.
  • Vegan, cruelty-free, gluten-free, and made with sustainably sourced and packaged materials.
  • 99% naturally derived formula that is free from gluten, soy, fragrance, and synthetic dyes.
  • Features a patented dual-sided brush; use the shorter side to build volume and the longer side to lift, lengthen, and separate lashes.
  • Designed for easy removal with water or a light cleanser at the end of the day, ensuring no harsh rubbing or tugging is necessary.

Pros & Cons

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Pros Mentioned

  • Long-lasting
  • Non-clumping
  • Smudge-proof

Cons Mentioned

  • Burning

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl, Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1-2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Iron Oxide (Ci 77499)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Expressionist Pro Mascara - Well People

Expressionist Pro Mascara - Well People
Welpr Rating
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Welpr rating icon
4.75
/5
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on Amazon

Certifications

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<p>The EWG Verified certification indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. <a href="https://www.ewg.org/skindeep/search/?search=Well+People+Expressionist+Mascara" target="_blank">Source</a>.</p>
<p>The Leaping Bunny certification assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System. <a href="https://www.leapingbunny.org/brand/well-people" target="_blank">Source</a>.</p>
<p>The PETA certification identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide. <a href="https://crueltyfree.peta.org/company/w3ll-people/" target="_blank">Source</a>.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$27.70

Product Details

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  • Award-winning lengthening and defining mascara that is 100% vegan.
  • Creates instantly defined lashes with natural volume in one swipe.
  • Features a unique molded rubber mascara brush for precise application, allowing separation and coating of each lash.
  • Formulated with plant-powered ingredients such as Vitamin E, Cellulose Plant Fiber, and Sunflower Seed Oil to nourish and condition lashes.
  • Dermatologist-developed, vegan, and cruelty-free, with certifications from PETA and Leaping Bunny.
  • Cruelty-free foundation brush with oval-shaped bristles designed for a smooth and professional finish.
  • Compatible with powder, cream, and liquid face products.
  • Made with premium, animal hair-free Taklon nylon and features a new eco-friendly brush handle.
  • Designed to blend and build coverage from sheer to full, works well with Bio Foundation Stick.

Pros & Cons

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Pros Mentioned

  • Lengthening
  • Natural
  • Non-toxic

Cons Mentioned

  • Clumpy

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Water, Benzyl Alcohol, Cellulose, Beeswax, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax, Caster Isostearate, Beeswax Succinate, Dehydroacetic Acid, Geraniol, Glycerin, Glyceryl Stearate, Helianthus Annus Seed Oil/Helianthus Annuus (Sunflower) Seed Oil, Hydrogenated Palm Glycerides, Limonene, Sodium Hydroxide, Stearic Acid, Tocopherol, Xanthan Gum, [+/- CI 77499, 77007, 77499, CI 77891, CI 75470]

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Eye Love You Mascara - Westman Atelier

Eye Love You Mascara - Westman Atelier
Welpr Rating
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Welpr rating icon
4.7
/5
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on Amazon

Certifications

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<p>Products rated EWG-2 feature a low potential hazard rating and good or robust ingredient transparency.  <a href="https://www.ewg.org/skindeep/products/1023907-Westman_Atelier_Eye_Love_You_Mascara/" target="_blank">Source</a>.</p>

Highlights

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<p>The Cruelty-Free label indicates that a product says their product is free from animal testing, but without certifications such as PETAs Beauty Without Bunnies or Leaping Bunny, it cannot be verified.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$77.99

Product Details

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  • Formulated with 96% natural origin ingredients.
  • Features plant-powered technology with creamy conditioning agents.
  • Includes a densely packed nylon brush for volumizing, defining, and curling lashes.
  • Delivers glossy, pitch-black finish to lashes.
  • Supports healthy lashes from the root.
  • No animal testing involved in its development.
  • Free from silicones, parabens, PEGs, phthalates, and synthetic fragrances.

Pros & Cons

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Pros Mentioned

  • Volume
  • Length
  • Clump-free

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua/Water, Cera Alba/Beeswax, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax, Sucrose Distearate, Cichorium Intybus Root Extract/Cichorium Intybus (Chicory) Root Extract, Propanediol, Helianthus Annuus Seed Cera/Helianthus Annuus (Sunflower) Seed Wax, Sucrose Stearate, Galactoarabinan, Caprylyl Glycol, Caprylhydroxamic Acid, Glycerin, Sodium Hydroxide, Ci 77499/Iron Oxides

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Straight Up™ Volumizing Peptide Mascara - RMS Beauty

Straight Up™ Volumizing Peptide Mascara - RMS Beauty
Welpr Rating
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Welpr rating icon
4.6
/5
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on Amazon

Certifications

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<p>Products rated EWG-2 feature a low potential hazard rating and good or robust ingredient transparency.  <a href="https://www.ewg.org/skindeep/products/1054667-RMS_Beauty_Straight_Up__Volumizing_Peptide_Mascara/" target="_blank">Source</a>.</p>

Highlights

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<p>The Cruelty-Free label indicates that a product says their product is free from animal testing, but without certifications such as PETAs Beauty Without Bunnies or Leaping Bunny, it cannot be verified.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$29.00

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Pros & Cons

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Pros Mentioned

  • Volumizing
  • Smooth
  • Gentle

Cons Mentioned

  • Clumpy

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire De Candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire De Carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (Non-Gmo), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Luxe Mascara - Zuzu Luxe

Luxe Mascara - Zuzu Luxe
Welpr Rating
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Welpr rating icon
4.6
/5
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on Amazon

Certifications

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<p>Products rated EWG-2 feature a low potential hazard rating and good or robust ingredient transparency.  <a href="https://www.ewg.org/skindeep/search/?search=zuzu+luxe+mascara" target="_blank">Source</a>.</p>

Highlights

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<p>The Cruelty-Free label indicates that a product says their product is free from animal testing, but without certifications such as PETAs Beauty Without Bunnies or Leaping Bunny, it cannot be verified.</p>
<p>The Vegan label indicates that a brand says their product does not contain animal-derived ingredients, but without certifications such as Certified Vegan, it cannot be verified.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$19.35

Product Details

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  • Water-resistant and richly pigmented mascara designed to curl, lengthen, and volumize lashes without smudging, clumping, or flaking.
  • Features a luxurious nylon brush specially designed to enhance lash length and curl while remaining clump-free.
  • Suitable for sensitive eyes and contact lens wearers.
  • Vitamin-enriched formula helps to condition lashes.
  • Composed of natural and vegan ingredients; free from parabens, coal tar derivatives, and GMOs.
  • Certified as cruelty-free and gluten-free.
  • Ingredients include Aloe Barbadensis Leaf Juice, Sea Fennel Extract, Eyebright Extract, Vitamin E, and Iron Oxides.
  • Product integrity emphasized with a commitment to clean, effective, and ethically-produced beauty solutions.

Pros & Cons

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Pros Mentioned

  • Natural
  • Long-lasting
  • Non-irritating

Cons Mentioned

  • Smudging

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua (Infusion Of Aloe Barbadensis Leaf Juice), Cellulose Gum, Sorbitol, Stearic Acid, Cetearyl Alcohol, Lecithin, Panthenol, Crithmum Maritimum (Sea Fennel) Extract, Tocopheryl Acetate, Euphrasia Officinalis (Eyebright) Extract, Xanthan Gum, Iron Oxides, Hectorite, Titanium Dioxide, Potassium Sorbate

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Maracuja Oil Mascara - 100% Pure

Maracuja Oil Mascara - 100% Pure
Welpr Rating
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Welpr rating icon
4.6
/5
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on Amazon

Certifications

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<p>Products rated EWG-2 feature a low potential hazard rating and good or robust ingredient transparency.  <a href="https://www.ewg.org/skindeep/products/1046147-100_PURE_Fruit_Pigmented_Lengthening_Mascara_Black_Tea/" target="_blank">Source</a>.</p>
<p>The PETA certification identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide. <a href="https://crueltyfree.peta.org/company/100-pure/" target="_blank">Source</a>.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$28.00

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Pros & Cons

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Pros Mentioned

  • Natural
  • Smells
  • Non-clumpy

Cons Mentioned

  • Smudges

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Camellia Sinensis Leaf Extract (Black Tea)*, Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

The One & Done Volumizing Mascara - Lawless

The One & Done Volumizing Mascara - Lawless
Welpr Rating
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Welpr rating icon
4.6
/5
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on Amazon

Certifications

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<p>Products rated EWG-3 feature a moderate potential hazard rating and fair ingredient transparency. <a href="https://www.ewg.org/skindeep/products/977604-Lawless_The_One__Done_LongWear_Volumizing_Mascara_/" target="_blank">Source</a>.</p>

Highlights

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<p>The Cruelty-Free label indicates that a product says their product is free from animal testing, but without certifications such as PETAs Beauty Without Bunnies or Leaping Bunny, it cannot be verified.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$24.86

Product Details

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  • Vegan clean mascara formula.
  • Provides volumizing, defining, lengthening, and lifting effects.
  • Designed for all-day wear.
  • Promotes natural lash growth.
  • Application starts at the base of lashes, rolling wand upward from root to tip for lift.
  • Allows for 1 to 3 coats depending on desired volume.
  • Incorporates a spherical-shaped tip for lash separation and styling.

Pros & Cons

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Pros Mentioned

  • Thickening
  • Lengthening
  • Voluminous

Cons Mentioned

  • Clumpy

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua (Water), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Glyceryl Stearate, Vp/Hexadecene Copolymer, Ricinus Communis Seed Oil (Ricinus Communis (Castor) Seed Oil), Synthetic Beeswax, Polyvinyl Alcohol, Acrylates Copolymer, Palmitic Acid, Stearic Acid, Propanediol, Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Octyldodecanol, 1,2-Hexanediol, Hydroxyacetophenone, Panthenol, Rhus Verniciflua Peel Cera (Rhus Verniciflua Peel Wax), Sodium Hydroxide, Caprylhydroxamic Acid, Argania Spinosa Kernel Oil, May Contain: Iron Oxides (Ci 77499)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Future Lash Mascara - Victoria Beckham Beauty

Future Lash Mascara - Victoria Beckham Beauty
Welpr Rating
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Welpr rating icon
4.5
/5
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on Amazon
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Highlights

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<p>The Cruelty-Free label indicates that a product says their product is free from animal testing, but without certifications such as PETAs Beauty Without Bunnies or Leaping Bunny, it cannot be verified.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$29.95

Product Details

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  • Provides longer, lifted lashes instantly and stronger, silkier lashes over time.
  • Rinses away effortlessly with just warm water, eliminating the need for cotton pads or makeup remover.
  • 100% of users agree their lashes looked lifted upon application.
  • Features include: long-wear, smudge-proof, flake-proof, humidity-proof, and sweat-proof.
  • Dermatologist tested and ophthalmologist tested, ensuring safety and suitability for use.
  • Safe for contact lens wearers.
  • Vegan, hypoallergenic, gluten-free, and soy-free, catering to various personal and dietary restrictions.

Pros & Cons

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Pros Mentioned

  • Lengthening
  • Non-smudging
  • Easy-to-remove

Cons Mentioned

  • Inconsistent

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Water / Aqua / Eau, Acrylates/Ethylhexyl Acrylate Copolymer, Butylene Glycol, Glyceryl Behenate, Glycerin, Glyceryl Stearate Se, Pullulan, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Butyrospermum Parkii (Shea) Butter, Ethylhexylglycerin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Jojoba Esters, Polyisobutene, Polyglycerin-3, Laureth-21, Potassium Sorbate, Glyceryl Caprylate, Sodium Dehydroacetate, Caprylic/Capric Triglyceride, Xanthan Gum, Sodium Hydroxide, Bentonite, Hydroxyethylcellulose, Caprylyl/Capryl Glucoside, Sorbitan Oleate, Sorbitan Isostearate, Pistacia Lentiscus (Mastic) Gum, Acacia Decurrens Flower Wax, Helianthus Annuus (Sunflower) Seed Wax, Cellulose Gum, Chondrus Crispus Extract, Ceratonia Siliqua (Carob) Gum, Sucrose, Niacinamide, Panthenol, Sodium Carbonate, Tocopherol, Iron Oxides (Ci 77499)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Clean Lash Lengthening Tubing Mascara - MERIT

Clean Lash Lengthening Tubing Mascara - MERIT
Welpr Rating
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Welpr rating icon
4.5
/5
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on Amazon

Certifications

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<p>Products rated EWG-3 feature a moderate potential hazard rating and fair ingredient transparency. <a href="https://www.ewg.org/skindeep/products/1041362-Merit_Clean_Lash_Lengthening_Mascara/" target="_blank">Source</a>.</p>
<p>The Leaping Bunny certification assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System. <a href="https://www.leapingbunny.org/brand/merit" target="_blank">Source</a>.</p>

Highlights

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<p>The Vegan label indicates that a brand says their product does not contain animal-derived ingredients, but without certifications such as Certified Vegan, it cannot be verified.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$21.99

Product Details

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  • Proprietary tubing technology wraps and defines each lash with no smudging.
  • Precision brush designed to lift and separate each lash for a full, feathery look.
  • Contains fatty acids and olive oil esters to condition lashes, while vitamin B5 adds shine.
  • Removes easily with warm water and cleanser.
  • Packaging is recyclable, reusable, or compostable.
  • Cruelty-free and clean beauty product.
  • Manufactured in South Korea.

Pros & Cons

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Pros Mentioned

  • Long-lasting
  • Smooth
  • Natural

Cons Mentioned

  • Clumping

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Water, Acrylates/Ethylhexyl Acrylate Copolymer, Acrylates Copolymer, Iron Oxides (CI 77499), Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, PVP (Polyvinylpyrrolidone), Tromethamine, Glycerin, Alcohol, Steareth-20, Cetearyl Alcohol, Hydroxyethylcellulose, Simethicone, Steareth-2, Phenoxyethanol, Panthenol, Sodium Dehydroacetate, Ethylhexylglycerin, Ethyl Hexanediol, Sodium Benzoate, Benzyl Alcohol

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Im-Possible Mascara - Kjaer Weis

Im-Possible Mascara - Kjaer Weis
Welpr Rating
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Welpr rating icon
4.5
/5
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on Amazon
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Highlights

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<p>The Cruelty-Free label indicates that a product says their product is free from animal testing, but without certifications such as PETAs Beauty Without Bunnies or Leaping Bunny, it cannot be verified.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$30.00

Product Details

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  • Certified organic ingredients provide nourishment and create a clump-free, creamy texture.
  • Features sustainably sourced beeswax, carnauba wax, and acacia gum for volume and hold.
  • Raspberry fruit water conditions lashes.
  • The packaging includes a refillable and sustainable Red Iconic case made from 50% recycled plastic and recyclable aluminum.
  • Designed for easy application with a curved side to create volume and a flat side to extend lashes and lift tips.
  • Buildable formula allows for a dramatic, volumizing effect without smudging.
  • Formulated without toxic ingredients making it suitable for sensitive skin.
  • Part of a cruelty-free product line that is never tested on animals.
  • Innovative and stylish refillable aluminum casing.

Pros & Cons

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Pros Mentioned

  • Lengthening
  • Natural
  • Easy-to-remove

Cons Mentioned

  • Flaky

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua/Water/Eau, Cera Alba (Beeswax)/Cire D’Abeille, Jojoba Esters, Glyceryl Behenate, Isostearic Acid, Alcohol Denat, Glycerin, Glyceryl Stearate, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Rubus Idaeus (Raspberry) Fruit Water/Eau De Framboise, Acacia Seyal Gum, Sodium Hydroxide, Benzyl Alcohol, Glyceryl Caprylate, Xanthan Gum, Tocopherol, Sclerocarya Birrea (Marula) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Phospholipids, Sodium Phytate, Citric Acid, Alcohol, Potassium Sorbate, Dehydroacetic Acid, Sodium Benzoate, CI 77499 (Iron Oxides)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Big Lash Mascara - Lily Lolo

Big Lash Mascara - Lily Lolo
Welpr Rating
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Welpr rating icon
4.5
/5
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on Amazon
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Highlights

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<p>The Vegan label indicates that a brand says their product does not contain animal-derived ingredients, but without certifications such as Certified Vegan, it cannot be verified.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$22.00

Product Details

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  • Quick drying and easy smooth application
  • Ophthalmologically tested and suitable for sensitive eyes
  • Fragrance and silicone free
  • Vegan friendly
  • Comprises natural and organic ingredients
  • Features a cutting-edge hourglass brush for ultimate volume and length
  • Suitable for all eye colors
  • Gluten free
  • Application technique includes using light zigzag strokes and avoiding the top of upper lashes for a feathery appearance
  • Cap must be tightly secured after use to prevent drying out and maintain quality of product

Pros & Cons

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Pros Mentioned

  • Nourishing
  • Long-lasting
  • Volumizing

Cons Mentioned

  • Clumps

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua, Stearic Acid, C18-36 Acid Triglyceride, Propanediol, Helianthus Annuus Seed Cera, Oryza Sativa Bran Cera, Acacia Senegal Gum, Hydroxypropyl Methylcellulose, Glyceryl Behenate, Polyglyceryl-6 Distearate, Hydrogenated Olive Oil, Glycerin, Vp/Eicosene Copolymer, Cellulose, Centaurea Cyanus Flower Water, Sucrose Acetate Isobutyrate, Jojoba Esters, Sodium Hydroxide, Copernicia Cerifera Cera, Olea Europaea Fruit Oil, Ethylhexylglycerin, Hydroxyethylcellulose, Phenethyl Alcohol, Rosa Centifolia, Flower Cera, Rosa Damascena Flower Cera, Caprylic/Capric Triglyceride, Undecyl Alcohol, Olea Europaea Oil Unsaponifiables, Acacia Decurrens Flower Cera, Polyglycerin-3, Tocopherol, Sodium Benzoate, Potassium Sorbate, Sodium Phosphate, Disodium Phosphate, Polysorbate 20 [+/- Ci 77499 (Iron Oxides)]

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Organic Maximum Intensity Black Mascara - SAPPHO Paradigm

Organic Maximum Intensity Black Mascara - SAPPHO Paradigm
Welpr Rating
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Welpr rating icon
4.5
/5
Buy Now
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on Amazon

Certifications

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<p>Products rated EWG-3 feature a moderate potential hazard rating and fair ingredient transparency. <a href="https://www.ewg.org/skindeep/products/988485-Sappho_New_Paradigm_Maximum_Intensity_Vegan_Mascara/" target="_blank">Source</a>.</p>
<p>The PETA certification identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide. <a href="https://crueltyfree.peta.org/company/sappho-new-paradigm/" target="_blank">Source</a>.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$34.00

Product Details

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  • Features intensely black, lengthening vegan mascara formula
  • Formulated with organic fruit and plant waxes for long-lasting wear that is smear-resistant
  • Buildable and gentle, easily removable with water
  • Designed to separate and coat each lash individually without flaking or transferring
  • Contains over 70% certified organic ingredients
  • Suitable for sensitive eyes, oily eyes, and contact lens wearers
  • Free from parabens
  • Vegan and cruelty-free
  • Includes ingredients rated 2 or less on the EWG SkinDeep Database for low chemical concerns
  • Equipped with a state-of-the-art silicone wand for precise application

Pros & Cons

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Pros Mentioned

  • Non-irritating
  • Easy-to-remove
  • Beautiful

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua, Glycerin, Myrica Pubescens Fruit Wax*, CI 77499, Diheptyl Succinate, Copernicia Cerifera Wax*, Stearic Acid, Euphorbia Cerifera Cera*, Pullulan, Cetearyl Alcohol, Cetearyl Glucoside, Acacia Senegal Gum, Capryloyl Glycerin/Sebacic Acid Copolymer, Glyceryl Undecylenate, Sorbitan Oleate Decylglucoside Crosspolymer, Phenethyl Alcohol, Xanthan Gum, Carrageenan, Glyceryl Caprylate, Sodium Chloride, Sodium Hydroxide, Sodium Carbonate

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

The Big Clean Mascara - Kosas

The Big Clean Mascara - Kosas
Welpr Rating
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Welpr rating icon
4.4
/5
Buy Now
Buy Now
on Amazon

Certifications

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<p>Products rated EWG-4 feature a moderate potential hazard rating and fair ingredient transparency. <a href="https://www.ewg.org/skindeep/products/1045997-kosas-the-big-clean-mascara-clean-longwear-mascara/" target="_blank">Source</a>.</p>
<p>The Leaping Bunny certification assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System. <a href="https://www.leapingbunny.org/brand/kosas-cosmetics" target="_blank">Source</a>.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$32.94

Product Details

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  • Long-lasting wear up to 12 hours.
  • Formulated with biodegradable plant-based sugars instead of microplastics.
  • Designed to volumize, lengthen, separate, and curl lashes.
  • Includes natural body-building ingredients and pure, intense pigments for a full lash effect.
  • Safe for sensitive eyes and hypoallergenic.
  • Nourishes and protects lashes, supporting their growth potential.
  • Cruelty-free and gluten-free.
  • Free from carbon black, acrylates, mineral oil, talc, silicones, fragrance, parabens, sulfates, and phthalates.
  • Clinically and ophthalmologically tested.

Pros & Cons

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Pros Mentioned

  • Clean
  • Conditioning
  • Volumizing

Cons Mentioned

  • Clumpy

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua, Beeswax, CI 77499, Diisostearoyl Polyglyceryl-3 Dimer Dilinoleate, Pullulan, Copernicia Cerifera Cera, Sorbitol, Polyglyceryl-6 Distearate, Cetyl Alcohol, Glycerin, Ricinus Communis Seed Oil, Biotinoyl Tripeptide-1, Panthenol, Hydrolyzed Jojoba Esters, Acacia Senegal Gum, Trehalose, Citric Acid, Pentylene Glycol, Phenethyl Alcohol, Propanediol, Sodium Hydroxide, Potassium Sorbate, Sodium Benzoate

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Common Harmful Chemicals in Mascara

Chemical Name

Why it’s harmful

Triethanolamine

Triethanolamine appears to cause occupational asthma and allergic contact dermatitis in machinists and photographers, as well as liver and kidney damage in animals with high-dose feeding. It's noted to be an irritant to the skin, eyes, and respiratory tract, with potential to cause skin sensitization, though the rate of skin sensitization in humans is low. Triethanolamine has low acute toxicity, with median oral LD50 values of 4,190-11,260 mg/kg in rats and 5,300-8,000 mg/kg in guinea pigs, and a median dermal LD50 greater than 2,000 mg/kg in rabbits. Triethanolamine is not carcinogenic, developmental toxicant, or toxic to the reproductive system. However, chronic exposure may lead to liver and kidney damage.

Phenoxyethanol

2-Phenoxyethanol is a hazardous substance toxic by all routes of exposure, and is used widely in products like cosmetics, soaps, and inks, among others. The effects of exposure to this faintly aromatic, colorless, oily liquid can include eye irritation, headaches, tremors, and CNS depression. It's crucial to rinse exposed eyes with tepid water for at least 15 minutes and to wash exposed skin thoroughly with soap and water in case of contact. The substance requires preheating before ignition can occur, and if involved in a fire, gentle water spray can extinguish the fire by inducing frothing.

Epoxy Resin

Epoxy resin is frequently used as an adhesive but can have health effects through skin contact or inhalation. Overexposure can lead to eye, nose, throat, and skin irritation, as well as skin allergies and asthma.

Hydroxyethyl Cellulose

Hydroxyethylcellulose plays a crucial role in cosmetics and personal care products as a binding, emulsion-stabilizing, and viscosity-controlling agent. It is a versatile ingredient, serving as a thickener and rheology modifier in toothpaste formulations, and effectively thickens products like shampoos, body washes, and shower gels. This chemical enhances the texture and feel of skin and hair products, reduces skin irritation potential, and reduces stickiness in hair gels. Importantly, it is considered safe for use in cosmetics and personal care products by the Cosmetic Ingredient Review (CIR) Expert Panel.

Panthenol

Panthenol is commonly utilized in cosmetics and personal care products as a humectant, emollient, and moisturizer, helping retain moisture in various applications like foundations, lipsticks, shampoos, and sunscreens. It typically requires skin contact to cause a rash and is found in a wide range of products such as cuticle oils, nail treatments, sunburn treatments, and eye drops.

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About The Author

Camille May

Hey, I’m Camille, co-creator of Welpr and your clean living guide. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We created Welpr to make that journey feel a little bit easier. When I’m not working on Welpr, you can find me at the farmers market or unwinding in the sauna, always in bed at 9pm with a good book. I live in my hometown of Austin, TX with my pit bull, Romeo.