What you should know when choosing non-toxic hair bleach on Welpr:

  • Only the cleanest products make it onto Welpr.
  • We use a score called the Welpr Rating to rank each product.
  • The Welpr Rating is based on math, not opinion, ensuring it's free from human bias.
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The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.
Our Methodology and Ratings

Find Non-Toxic Hair Bleach

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Hair Lightener Kit - Good Dye Young

Hair Lightener Kit - Good Dye Young
Welpr Rating
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Welpr rating icon
4.7
/5
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Certifications

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<p>The Leaping Bunny certification assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System. <a href="https://www.leapingbunny.org/brand/good-dye-young" target="_blank">Source</a>.</p>

Highlights

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<p>The Made in USA label indicates that a product has substantial U.S. content and manufacturing.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$9.01

Product Details

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  • Includes a dust-free powder lightener and a 25 volume cream developer that prepares hair for vibrant color application.
  • Formulated to lighten hair effectively without compromising its integrity.
  • Features coconut oil to moisturize and condition hair during the lightening process.
  • Contains soy protein to help minimize damage during lightening.
  • Product application recommends using gloves or a brush, processing for no more than 50 minutes, and rinsing with warm water.
  • Advised to wait at least 24 hours before further lightening treatments.
  • Vegan, cruelty-free, and gluten-free product certifications.
  • Developed by Hayley Williams and Brian O’Connor with a focus on self-expression and community.
  • Product fragranced with natural essential oil bergamot, known for its stress-reducing properties.
  • Contains sunflower extract for conditioning and offers UV protection.
  • Free from ammonia, formaldehyde, PPD, and parabens.
  • Proudly made in the USA and committed to an all-inclusive, vibrant community ethos.

Pros & Cons

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Pros Mentioned

  • Effective
  • Gentle
  • Affordable

Cons Mentioned

  • Inconsistent

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Powder Lightener: Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Stearate, Silica, Hydroxypropyl Methylcellulose, Xanthan Gum, EDTA, Hydrated Silica, Sodium Lauryl Sulfate, Cocos Nucifera (Coconut) Oil, Hydrolyzed Soy ProteinCrème Developer: Water/Eau/Aqua, Hydrogen Peroxide, Cetyl Alcohol, Stearyl Alcohol, Trideceth-2 Carboxamide MEA Sodium Stannate, Phosphoric Acid.

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Flash Lightning Hair Bleach Kit - Manic Panic

Flash Lightning Hair Bleach Kit - Manic Panic
Welpr Rating
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Welpr rating icon
4.7
/5
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on Amazon

Certifications

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<p>The PETA certification identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide. <a href="https://crueltyfree.peta.org/company/manic-panic/" target="_blank">Source</a>.</p>

Highlights

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<p>The Vegan label indicates that a brand says their product does not contain animal-derived ingredients, but without certifications such as Certified Vegan, it cannot be verified.</p>
<p>The Made in USA label indicates that a product has substantial U.S. content and manufacturing.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$29.95

Product Details

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  • Lifts hair up to seven levels, enabling effective lightening for vivid dye application.
  • Includes dust-free bleach powder to prepare hair for coloring by opening cuticles evenly.
  • Complete kit consists of dust-free bleach powder, forty volume cream developer, mixing tub, tint brush, plastic cap, plastic gloves, and usage instructions.
  • Features a vegan and cruelty-free formula; PETA accredited.
  • Specifically formulated for natural medium brown to black hair to achieve medium to very light blonde results.
  • Free from PPD, ammonia, parabens, gluten, resorcinol, and phthalates.

Pros & Cons

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Pros Mentioned

  • Effective
  • Consistent
  • Simple

Cons Mentioned

  • Messy

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Bleaching Powder: Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Stearate, Silica, Hydroxypropyl Methylcellulose, Xanthan Gum, Disodium EDTA, Sodium Lauryl Sulfate, Hydrated SilicaDeveloper: Water/Aqua/Eau, Hydrogen Peroxide, Cetyl Alcohol, Stearyl Alcohol, Trideceth-2 Carboxamide MEA, Sodium Stannate, Phosphoric Acid

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Color-Freedom Cream Hair Bleach Kit - Knight & Wilson

Color-Freedom Cream Hair Bleach Kit - Knight & Wilson
Welpr Rating
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Welpr rating icon
4.65
/5
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on Amazon
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$8.99

Product Details

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  • Ammonia-free formula which is gentler than typical bleaches that use stronger peroxide
  • Complete kit includes a tint bowl, brush, developer, cream bleach, gloves, instructions, and a conditioner
  • Cream formula provides even lightening without using powder bleach
  • Capable of lightening hair up to 8 shades
  • Contains corn proteins that help repair, protect, and strengthen hair while moisturizing during the lightening process
  • Vegan friendly and no animal testing involved in its development
  • Designed for various hair lightening needs including first-time lightening, balayage, highlights, recoloring, and more
  • Includes instructions for fast and simple application at home
  • Enhances hair with a glow and highlights without yellow tones

Pros & Cons

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Pros Mentioned

  • Effective
  • Gentle
  • Easy

Cons Mentioned

  • Painful

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Lightening Cream Ingredients: Paraffinum Liquidum (Mineral Oil), Potassium Persulfate, Sodium Metasilicate, Isopropyl Myristate, Sodium Silicate, Sodium Persulfate, Isopropyl Alcohol, Sodium Stearate, Titanium Dioxide, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Magnesium Oxide, Kaolin, Silica, Zea Mays (Corn) Glutein Protein, Oryza Sativa (Rice) Extract, Petrolatum, Hydrogenated Castor Oil, Cera Alba (Beeswax), Ceteareth-30, Tetrasodium Edta, Lauryl PyrrolidoneDeveloper Ingredients: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Cetrimonium Chloride, Peg-40 Hydrogenated Castor Oil, Oxyquinoline Sulfate, Disodium Edta, Phosphoric Acid, Dimethicone Conditioner Ingredients: Aqua (Water), Myristyl Alcohol, Cetrimonium Chloride, Glyceryl Stearate, Behentrimonium Chloride, Behenyl Alcohol, C12-13 Alkyl Lactate, Quaternium-80, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Panthenol, Citric Acid, Propylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Benzyl Alcohol, Benzyl Benzoate, Hexyl Cinnamal, Ethylhexyl Methoxycinnamate

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

No Bleach Kit for Unbleached or Darker Hair - Brite

No Bleach Kit for Unbleached or Darker Hair - Brite
Welpr Rating
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Welpr rating icon
4.6
/5
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on Amazon

Certifications

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<p>The PETA certification identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide. <a href="https://crueltyfree.peta.org/company/brite/" target="_blank">Source</a>.</p>

Highlights

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<p>The Vegan label indicates that a brand says their product does not contain animal-derived ingredients, but without certifications such as Certified Vegan, it cannot be verified.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$21.98

Product Details

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  • Lifts and lightens hair up to 8 shades with less damage using a professional, high lift tint.
  • Includes Developing Cream, Colorant, Hair Mask, and one pair of gloves within each kit.
  • Persulfate-free bleach alternative designed for less damage and irritation.
  • Formulated specifically for unbleached hair, brown hair, or root regrowth.
  • PETA certified, vegan, and cruelty-free.
  • Directions include doing a sensitivity test and strand test before use, mixing instructions, and specific timeframes for application and rinsing.
  • Contains a nourishing, anti-breakage hair mask for use post-treatment.
  • Low-odor, dust-free, ammonia-free formulation that can lighten hair by up to 8 levels.
  • BRITE is an ethical and sustainable brand focused on minimizing environmental impact and does not test on animals.

Pros & Cons

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Pros Mentioned

  • Untinted
  • Noticeable
  • Repairing

Cons Mentioned

  • Ineffective

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Developing Cream Ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Steareth-20, Ceteareth-6, Ceteth-2, Tetrasodium Etidronate, Edta, Phosphoric Acid, Lauryl Pyrrolidone; Colorant Ingredients: Aqua(Water), Cetearyl Alcohol, Ammonium Hydroxide, Para Num Liquidum, Peg-40 Hydrogenated Castor Oil, Laureth-20, Propylene Glycol, Ethanolamine, Fragrance, Sodium Sulfite, Sodium Erythorbate, Disodium Edta; Hair Mask Ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Cetrimonium Chloride, Propylene Glycol, Amodimethicone, Phenoxyethanol, Isopropyl Alcohol, Fragrance(Parfum), Octyldodecanol, Sodium Benzoate, Polyamide-2, Lactic Acid, Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Bleach Please Hair Lightening Kit Cream Bleach - Arctic Fox

Bleach Please Hair Lightening Kit Cream Bleach - Arctic Fox
Welpr Rating
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Welpr rating icon
4.6
/5
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Certifications

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<p>Products rated EWG-4 feature a moderate potential hazard rating and fair ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/944828-Arctic_Fox_Bleach_Please_2020_formulation/" target="_blank">Source</a>.</p>

Highlights

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<p>The Cruelty-Free label indicates that a product says their product is free from animal testing, but without certifications such as PETAs Beauty Without Bunnies or Leaping Bunny, it cannot be verified.</p>
<p>The Vegan label indicates that a brand says their product does not contain animal-derived ingredients, but without certifications such as Certified Vegan, it cannot be verified.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$19.99

Product Details

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  • Can lighten hair up to 8 levels.
  • Includes 35 volume developer, vegetable-based cream bleach, and latex-free gloves.
  • Features Polycare Split Therapy to help prevent split ends.
  • Contains a violet base to counteract unwanted yellow tones during lightening.
  • Infused with açaí, which is rich in Omegas 3, 6, and 9 and vitamins B, C, and E to reduce hair loss.
  • Includes cocoa seed butter to strengthen and moisturize hair.
  • Sunflower seed oil boosts hair hydration levels.
  • Castor oil accelerates hair growth and balances scalp pH levels while supporting stronger hair keratin.
  • Mango seed butter offers anti-inflammatory and anti-bacterial properties.
  • Papaya fruit extract helps prevent dandruff and improves circulation to hair follicles.
  • Product is vegan and cruelty-free.
  • 15% of profits are donated to prevent animal cruelty.

Pros & Cons

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Pros Mentioned

  • Effective
  • Easy
  • Non-damaging

Cons Mentioned

  • Sticky

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Water, Hydrogen Peroxide, Ethylhexyl Pelargonate, Cetearyl Alcohol, Polyoxyethlene, Hydrogenated Castor Oil, Stearyl Alcohol, Polysorbate 80, Mangifera Indica (Mango) Seed Butter, Theobroma Cacao (Cocoa) Seed Butter, Euterpe Oleracea (Acai) Fruit Extract, Helianthus Annus (Sunflower) Seed Oil, Carica Papaya (Papaya) Fruit Extract, PEG-200 Castor Oil, Disodium EDTA, Mineral Oil, Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Persulfate, Sodium Silicate, Polybutene, Aluminum Distearate, Sodium Stearate, Hydrated Silica, Hydroxyethyl Cellulose, Silica, Disodium EDTA, Arginine, Polycare Split Therapy (Hydroxypropyl Guar Hydroxypropyltrimonium Choride), Sorbitol, Ultramarines (CI 77007), D&G Violet #2 (CI 60725)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Bright White Creme Lightener - Ion

Bright White Creme Lightener - Ion
Welpr Rating
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Welpr rating icon
4.55
/5
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Certifications

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<p>Products rated EWG-5 feature a moderate potential hazard rating and fair ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/989110-Ion_Bright_White_Creme_Lightener/" target="_blank">Source</a>.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$16.49

Product Details

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  • Infused with hydrolyzed keratin, chamomile flower extract, and sunflower seed oil
  • Formulated to condition, soften, and strengthen hair during processing
  • Can lighten all hair types up to 8 levels, suitable for on or off scalp use

Pros & Cons

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Pros Mentioned

  • Effective
  • Creamy
  • Quick

Cons Mentioned

  • Drying

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Mineral Oil, Potassium Persulfate, Ammonium Persulfate, Sodium Silicate, Sodium Metasilicate, Petrolatum, Sodium Persulfate, Ethylhexyl Stearate, Sodium Stearate, Kaolin, Magnesium Oxide, Sodium Lauryl Sulfate, Silica, Titanium Dioxide, Hydroxyethylcellulose, Carbomer, Hydrogenated Castor Oil, Beeswax, Tetrasodium Edta, Butylene/Ethylene/Styrene Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspol, Peg-40 Hydrogenated Castor Oil, Ethylene/Propylene/Styrene Copolymer, Xanthan Gum, Hydrolyzed Keratin, Bisabolol, Ceteareth-30, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Oil, Chamomilla Recutita (Matricaria) Flower

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

3 in 1 Lightener Kit - Tints of Nature

3 in 1 Lightener Kit - Tints of Nature
Welpr Rating
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Welpr rating icon
4.5
/5
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on Amazon

Certifications

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<p>The B Corp certification indicates that a company meets high social and environmental standards. <a href="https://www.bcorporation.net/en-us/find-a-b-corp/company/herb-uk-ltd/" target="_blank">Source</a>.</p>
<p>The PETA certification identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide. <a href="https://crueltyfree.peta.org/company/tints-of-nature/" target="_blank">Source</a>.</p>

Highlights

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<p>The Vegan label indicates that a brand says their product does not contain animal-derived ingredients, but without certifications such as Certified Vegan, it cannot be verified.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$19.99

Product Details

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  • Lightens hair up to 7 shades for a lighter tone of Tints of Nature Permanent or Semi-Permanent Hair Dye.
  • Formulated without ammonia and includes natural and organic ingredients to nourish, condition, and protect hair during lightening.
  • Suitable for full head lightening, highlights, and balayage with versatile application techniques supported.
  • Vegan-friendly and cruelty-free, promoting ethical product standards.
  • Designed to lift and brighten medium brown to blonde hair by 4 to 7 shades.
  • Contains added wheat protein to strengthen hair and minimize damage.
  • Over 95% naturally derived ingredients, and contains 75% certified organic ingredients.
  • Free from ammonia, propylene glycol, parabens, and resorcinol.
  • Available in 24 diverse shades, accommodating a wide range of hair colors and styles.

Pros & Cons

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Pros Mentioned

  • Effective
  • Luxurious
  • Natural

Cons Mentioned

  • Insufficient

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Potassium Persulfate, Sodium Silicate, Silica, Hydroxyethylcellulose, Sodium Lauryl Sulfate, Tetrasodium EDTA, Hydrolysed Wheat Protein, Parfum, Geraniol, Cream Activator 12%: Aqua, Hydrogen Peroxide, Cetyl Alcohol, Methyl Glucose Sesquistearate, Ceteth-2, Ceteareth-25, Oxyquinoline Sulfate, Phosphoric Acid, Foeniculum Vulgare Seed Extract, PEG -2 Soyamine, PEG-4 Rapeseedamide, Denatured Alcohol, Oleic Acid, Propanediol, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, PEG-120 Methyl Glucose Dioleate, Glyceryl Laurate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Polyglyceryl-4 Caprate, Panthenol, Coco-Glucoside, Glyceryl Oleate, Phenoxyethanol, Citric Acid, Benzyl Alcohol, Helianthus Annuus Seed Extract, Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract, Calendula Officinalis Flower Extract, Ethylhexylglycerin, Salicylic Acid, Anthemis Nobilis Flower Extract, Sodium Phytate, Sorbic Acid, Avena Strigosa Seed Extract, Lecithin, Aqua, Polyglyceryl-10 Stearate, Cetyl Alcohol, Helianthus Annuus Seed Oil, Stearyl Alcohol, Prunus Amygdalus Dulcis Oil, Panthenol, Glycerin, Butyrospermum Parkii Butter, Phenoxyethanol, Benzyl Alcohol, Simmondsia Chinensis Seed Oil, Citric Acid, Calendula Officinalis Flower Extract, Camellia Sinensis Leaf Extract, Potassium Sorbate, Xanthan Gum, Symphytum Officinale Leaf Extract, Tocopherol, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Avena Strigosa Seed Extract, Lecithin

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Sun Hair Lightener - Suntouched

Sun Hair Lightener - Suntouched
Welpr Rating
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Welpr rating icon
4.5
/5
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Highlights

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<p>The Cruelty-Free label indicates that a product says their product is free from animal testing, but without certifications such as PETAs Beauty Without Bunnies or Leaping Bunny, it cannot be verified.</p>
<p>The Vegan label indicates that a brand says their product does not contain animal-derived ingredients, but without certifications such as Certified Vegan, it cannot be verified.</p>

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$36.00

Product Details

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  • Heat-activated sun hair lightening spray designed to create sunkissed highlights.
  • Formulated specifically for dark hair; can lighten hair up to three shades with multiple applications.
  • Usage involves spraying, combing through, and applying heat via sun or blowdryer; permanent results with each use.
  • Gradual lightening allows control over desired level of lightness.
  • Vegan and cruelty-free formula, free from parabens, alcohol, bleach, ammonia, and metallic salts.
  • Infused with natural extracts like vitamin C, chamomile, pineapple, and citrus for nourished, shiny hair.

Pros & Cons

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Pros Mentioned

  • Effective
  • Gentle
  • Shiny

Cons Mentioned

  • Inconsistent

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua (Water), H2O2, Ananas Sativus Fruit Extract, Citrus Medica Limonum Fruit Extract, Polysorbate 20, Fragrance, Silicone Quaternium-8, Trisodium Ethylenediamine Disuccinate, Vitamin C, Chamomilla Recutita Extract, Phosphoric Acid, Disodium Phosphate, Glycerin

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Lightest Ash Blonde Hair Color - Naturigin

Lightest Ash Blonde Hair Color - Naturigin
Welpr Rating
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Welpr rating icon
4.45
/5
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on Amazon
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$15.90

Product Details

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  • Provides 100% gray hair coverage with the ability to create highlights.
  • Formulated with certified organic ingredients including Aloe Vera for ethical, nourishing hair coloring.
  • Achieve a very light blonde color with cold ash undertones in just 30 minutes.
  • Ammonia-free, paraben-free, and SLS-free, ensuring a gentler, more natural coloring experience.
  • Incorporates natural oils such as Argan and Jojoba to enhance hair vibrancy and health.
  • Suitable for all hair types, including thin, thick, or curly.
  • Developed by professionals with over 20 years of experience in creating hair dyes.
  • Backed by certifications to ensure safe and effective use.
  • Vegan and cruelty-free product.

Pros & Cons

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Pros Mentioned

  • Gentle
  • Natural
  • Effective

Cons Mentioned

  • Messy

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Colour Cream: Aqua/Water, Sodium Coco-Sulfate, Ethanolamine, Myristyl Alcohol, Cocamide Mipa, Cocamide Mea, Cetearyl Alcohol, Cocamidopropyl Betaine, Oleth-20, Propanediol, Tetrasodium Glutamate Diacetate, Sodium Sulfite, Parfum/Fragrance, Triticum Vulgare Bran Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Erythorbic Acid, Ethoxydiglycol, N,N-Bis (2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Vitis Vinifera Seed Oil, Butyrospermum Parkii (Shea) Butter Extract, 1-Naphthol, P-Phenylenediamine, 1,5-Naphthalenediol, Aloe Barbadensis (Aloe Vera) Leaf Extract, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Hydrolyzed Soy Protein, Prunus Persica Kernel Oil, 2-Methylresorcinol (Substitute For Resorcinol), Prunus Armeniaca Kernel Oil, Citrus Medica Limonum Peel Extract, Citrus Grandis Peel Oil, Citrus Aurantium Dulcis Peel OilActivator: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Orbignya Oleifera Seed Oil, Ceteareth-20, Glycerin, Phosphoric Acid, Tetrasodium Glutamate Diacetate, Disodium Pyrophosphate, Tetrasodium Pyrophosphate, Etidronic Acid, Sodium Stannate, Oxyquinoline SulfateColour Lock: Aqua/Water, Cocamidopropyl Betaine, Coco-Glucoside, Cocamidopropylamine Oxide, Peg-15 Coco Polyamine, Sodium Coco-Sulfate, Propanediol, Parfum/Fragrance, Peg-55 Propylene Glycol Oleate, Citric Acid, Benzyl Alcohol, Phenoxyethanol, Limonene, Hexyl Cinnamal, Potassium Sorbate, Triticum Vulgare Bran Extract, Linalool, Ethoxydiglycol, Geraniol, CI 42090, CI 19140

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Common Harmful Chemicals in Hair Bleach

Chemical Name

Why it’s harmful

Anthracene

Anthracene (ANT) is prominently used in various sectors including dyeing, organic semiconductor research, and the creation of smoke screens. ANT ingestion is linked to melanosis coli, a condition potentially tied to colorectal tumors, and increased apoptosis in epithelial cells. In workplace exposure studies (1946-2002), workers exposed to ANT and similar substances developed different skin cancers, however, no carcinogenicity was found in animal skin tests. Genotoxicity tests on bacteria presented negative results for most cases while ecotoxicity studies showed that ANT exposure caused oxidative stress in organisms and proved fatal for bluegill sunfish under sunlight.

Benzo[a]pyrene

Benzo[a]pyrene (BaP) is a polycyclic aromatic hydrocarbon released into the atmosphere through various processes, including industrial activities, forest fires, and burning of fuel. Human exposure to BaP is associated with adverse birth outcomes, diminished fertility, neurobehavioral effects, and strong evidence of carcinogenicity in certain occupations. Accumulation of BaP in human blood plasma contributes to chromosomal aberrations. Animal studies demonstrate BaP's association with developmental, reproductive, and immunological effects, indicating its carcinogenic nature. Ecotoxicity studies on various species like ducks and rainbow trout indicate poor survival rates and developmental abnormalities, evidencing BaP's broad capacity for environmental harm.

DEA Oleth-3 Phosphate

DEA Oleth-3 phosphate is employed in skincare as an emulsifying, cleansing, and dispersing agent that facilitates the cohesive mixing of oil and water ingredients in cosmetic products. It is a combination of ethoxylated fatty acid oleic acid and liquid phosphoric acid. However, ethanolamines like diethanolamine (DEA), found in various consumer products including cosmetics and cleaning products, have been associated with liver tumors. To reduce contamination from carcinogenic nitrosamines, the European Commission prohibits the use of DEA in cosmetics.

DEA-Cetyl Phosphate

DEA-Cetyl Phosphate serves as an emulsifier and surfactant in cosmetics and personal care products. However, it can accumulate in the liver and kidneys, leading to organ toxicity and potential neurotoxic effects like tremors. Maternal exposure to DEA may also have lasting impacts on memory function and brain development in offspring. Furthermore, DEA has been linked to male reproductive health issues, causing abnormalities in sperm structure and function.

Lauramide DEA

Lauramide DEA is an ethanolamide mixture of lauric acid commonly used in soaps, cleansers, and shampoos. It is known to cause mild to moderate eye irritation and mild to severe skin irritation. While the Cosmetic Ingredient Review (CIR) Expert Panel has deemed it safe for use, caution is advised in cosmetics and personal care products that also contain nitrosating agents to prevent the formation of potentially carcinogenic nitrosamines.

Linoleamide MEA

Linoleamide MEA is utilized in cosmetics for functions such as foam boosting, antistatic properties, viscosity control, and hair conditioning. It is used in a wide range of consumer products, including cosmetics, personal care items, and household cleaning products. However, it has the potential to irritate the eyes and skin at higher concentrations and may cause short-term exposure-related effects on the central nervous system, nasal irritation, or pulmonary edema.

Myristamide DEA

Methylparaben is a non-volatile compound used as an antimicrobial preservative in various products, with contact exposure reported to cause dermatitis in some people. The mechanism of this sensitivity is not well understood, but it seems to intensify when applied to broken or damaged skin. Animal studies showed it to be generally non-toxic and non-carcinogenic, with no significant adverse effects noted at high exposure levels. There were contrasting findings on its effect in uterotrophic assays and its toxicity to sperm cells. In ecotoxicity studies, it affected the expression levels of genes in male Medaka fish at certain concentrations

Octinoxate

Octinoxate, commonly found in various cosmetic and personal care products such as hair color products, sunscreen, lipstick, and skin creams, is an endocrine disruptor that mimics estrogen and can affect thyroid function. It has been detected in human urine, blood, and breast milk, indicating systemic exposure. Octinoxate's potential health concerns include its impact on cell proliferation in response to estrogen exposure, disruptions in thyroid hormones, alterations in reproductive systems, and adverse effects on the development of male and female fetuses, as well as their offspring.

Oleamide DEA

Oleamide DEA is utilized in shampoos, hair dyes, bath products, and lotions for enhancing foaming capacity, stabilizing foam, and thickening the water-based components. However, there is a concern that in cosmetics, DEA can react with other ingredients to create a carcinogen called nitrosodiethanolamine (NDEA), which can be absorbed through the skin.

P-phenylenediamine

P-phenylenediamine (PPD) is commonly found in permanent hair dyes, primarily used for oxidative color fixation, with concentrations around 4 percent. It reacts with hydrogen peroxide to bind color to hair and is sometimes mixed with other chemicals. PPD belongs to aromatic amines, also present in other industries like plastics and photography. Concerns include skin sensitization, potential mutagenicity leading to DNA alterations, and carcinogenicity. PPD is associated with skin allergies and is considered a potential carcinogen, particularly linked to bladder cancers, although research results have been conflicting. Ingestion of PPD can be highly toxic, causing respiratory distress, renal failure, and even fatalities in severe cases.

Phenoxyethanol

2-Phenoxyethanol is a hazardous substance toxic by all routes of exposure, and is used widely in products like cosmetics, soaps, and inks, among others. The effects of exposure to this faintly aromatic, colorless, oily liquid can include eye irritation, headaches, tremors, and CNS depression. It's crucial to rinse exposed eyes with tepid water for at least 15 minutes and to wash exposed skin thoroughly with soap and water in case of contact. The substance requires preheating before ignition can occur, and if involved in a fire, gentle water spray can extinguish the fire by inducing frothing.

Polyquaternium

Polyquaternium, modified polymers through quaternization are known for skin toxicity and allergenicity. Prolonged exposure, especially for hairdressers and janitors, may pose risks. It's found in various products, including hair conditioners, creams, and household cleaning items. Concerns include skin irritation, formaldehyde release, and contact dermatitis. Regulations in the EU limit Quaternium-15 to 0.2% in cosmetics, while the US lacks specific regulations.

Resorcinol

Resorcinol is a white crystalline compound with various uses in areas like tanning, photography, resin manufacture, adhesives, and cosmetics. It can be used medically as an antifungal, antibacterial, and keratolytic agent, and in dermatology-related treatments, specifically for acne amongst others. Direct skin contact with the compound can cause redness, itching, dermatitis, and even corrosion of the affected area. Overexposure could lead to symptoms like irritation, dermatitis, dyspnea, drowsiness, hypothermia, and changes to spleen, kidney, and liver. Animal studies have shown that high oral doses can result in fatalities whereas smaller doses can cause changes to liver weights with no reported carcinogenic effect or mutations in Salmonella typhimurium strains.

Stearamide MEA

Stearamide Monoethanolamine (MEA) is an ingredient in cosmetics and personal care products like deodorants, shampoos, makeup, and bath items. Its role is to thicken the water-based part of these products and enhance their foaming properties and foam stability. MEA was found to be non-irritating to the skin at a 17% concentration, but it caused slight to moderate irritation to the eyes of rabbits.

Titanium Dioxide

The study on 1,576 U.S. workers exposed to TiO2 for over a year from 1956 to 1985 showed no increase in lung cancer or chronic respiratory disease, and no cases of pulmonary fibrosis. Cases of pulmonary fibrosis related to TiO2 exposure have been reported, possibly due to silica contamination. There are no listed effects for short-term or long-term exposure. Although NIOSH recognises ultrafine TiO2 as a potential occupational carcinogen, data is insufficient to classify fine TiO2 similarly. Epidemiological studies do not provide clear evidence of lung cancer risks from TiO2 dust exposure.

Triethanolamine Lauryl Sulfate

An eye irritant; May cause corneal damage on prolonged contact; [CAMEO] A skin and eye irritant, based on animal studies; [IUCLID] An irritant; May cause serious eye injury; [MSDSonline] See Triethanolamine.

Xylene

Xylene is a colorless, flammable liquid with a sweet odor that can be found in cosmetic products. Its functions include enhancing fragrance and perfuming the skin, as well as serving as a solvent to dissolve other substances in the formulation. However, it's important to note that exposure to xylene can lead to various health issues, including irritation of the eyes, nose, skin, and throat, along with symptoms like headaches, dizziness, confusion, and loss of muscle coordination.

Benzene

Benzene is a colorless, sweet-smelling, highly flammable liquid that evaporates quickly into the air and slightly dissolves in water. It's a byproduct of both natural processes and human activities, used extensively in the U.S production of other chemicals for plastics, resins, nylon, rubbers, lubricants, dyes, detergents, drugs, and pesticides. Present in crude oil, gasoline, and cigarette smoke, benzene is also released into the air from burning coal, oil, gasoline stations, and vehicle exhaust. Short-term exposure may cause drowsiness, dizziness, and irritation, while long-term exposure leads to blood disorders, reproductive effects, and even leukemia. Benzene has been classified by EPA as a known human carcinogen, and regulations apply to various industry sectors with potentially high exposure risks.

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Diethanolamine

Diethanolamine is a chemical found in various consumer products like shampoos, cosmetics, and pharmaceuticals. Acute exposure in humans can result in irritation of the nose, throat, and skin. However, no detailed data is available on its chronic, reproductive, developmental or carcinogenic effects on humans. Studies on animals reveal that acute oral exposure can influence the liver, blood, kidney, and central nervous system, while dermal exposure has been connected with an increased incidence of liver and kidney tumors in mice. Production of first-degree burns, skin irritation, occupational asthma, kidney, and liver injury risk, and potential skin sensitization are some other adverse effects associated with diethanolamine.

Formaldehyde

Formaldehyde is a colorless, flammable gas with a pungent smell that's naturally produced in small quantities in human bodies and is also known as methanal amongst other names. It's used in the production of various items such as fertilizers, paper, plywood, and urea-formaldehyde resins as well as in some foods and household products like antiseptics, medicines, and cosmetics. Exposure to formaldehyde, which can occur through breathing contaminated indoor air, tobacco smoke, or ambient urban air can lead to respiratory symptoms, irritation of the eyes, nose and throat and has been linked to lung and nasopharyngeal cancer as well as leukemia. The EPA considers formaldehyde a probable human carcinogen (Group B1) and inhaling it can cause bronchospasm and pulmonary edema. Commercially, it's sold as formalin in solutions of 37%, 44%, or 50% and long-term exposure can cause first-degree burns, skin sensitization, squamous cell nasal cancer, and chronic pulmonary obstruction.

Methylchloroisothiazolinone

5-chloro-2-methyl-4-isothiazolin-3-one (CMI) is a compound frequently used as a preservative in cosmetics, hygiene products, and other industrial applications such as hydraulic fracturing fluids. It can also be deployed as a pesticide in the U.S, pending regulatory approval. CMI, which is often used in combination with 2-methyl-4-isothiazolin-3-one (MI), can cause contact dermatitis in humans. Various animal studies have shown that a high exposure to a CMIT/MIT mixture can cause alterations in rats' liver function. The production and use of CMI in a range of products mean it can be release into the environment, with some susceptibility to degradation through photolysis in sunlight. Its mobility in soil is high but volatilization from soil or water surfaces is not expected to be significant. Occupational and general exposure to CMI can occur especially through inhalation and dermal contact with CMI-containing products.

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Methylisothiazolinone

Methylisothiazolinone can reportedly cause allergic contact dermatitis in workers who interact with products containing it. This substance is recognized as a contact allergen for consumers using cosmetics that include it. It can cause skin burns and sensitization, and inhaling it may lead to corrosive injuries in the upper respiratory tract and lungs. Ingesting this substance is harmful, and inhalation is toxic. This preservative is linked to the category of isothiazolinones.

Sources: 
Naphthalene

Naphthalene is a white solid, also known as white tar and tar camphor, found in substances like petroleum, coal, tobacco, and wood. It vaporizes easily and has a strong but not unpleasant odor. Major uses for naphthalene include the production of polyvinyl chloride (PVC) plastics, moth repellents, toilet deodorant blocks, and other chemicals such as dyes and resins. Acute exposure to naphthalene can trigger hemolytic anemia, liver damage, and neurological conditions, with chronic exposure potentially leading to cataracts and retina damage. The substance is considered a possible human carcinogen and high doses have lethal potential, particularly for individuals with specific health conditions.

Toluene

Toluene is a clear, colorless liquid that naturally occurs in crude oil and the tolu tree. It's prominent in the production of gasoline, coke from coal, and various consumer products like paints, adhesives, and nail polish. Toluene is even added to gasoline, used to create benzene, and acts as a solvent. However, exposure to toluene, especially from inhalation, can have serious health effects. It primarily targets the central nervous system, inducing symptoms like fatigue, nausea, headaches, and in chronic cases, can cause severe dysfunction. Exposure has also been linked to developmental effects in children, but there isn't enough evidence to conclude its carcinogenic potential. Abuse of toluene can cause permanent brain damage, liver injury, and even potential birth defects or increased risk of spontaneous abortions in pregnant women. Despite these risks, cognitive deficits from toluene exposure below a threshold limit value (TLV) of 50 ppm remain extremely low.

Triethanolamine

Triethanolamine appears to cause occupational asthma and allergic contact dermatitis in machinists and photographers, as well as liver and kidney damage in animals with high-dose feeding. It's noted to be an irritant to the skin, eyes, and respiratory tract, with potential to cause skin sensitization, though the rate of skin sensitization in humans is low. Triethanolamine has low acute toxicity, with median oral LD50 values of 4,190-11,260 mg/kg in rats and 5,300-8,000 mg/kg in guinea pigs, and a median dermal LD50 greater than 2,000 mg/kg in rabbits. Triethanolamine is not carcinogenic, developmental toxicant, or toxic to the reproductive system. However, chronic exposure may lead to liver and kidney damage.

Quaternium-15

Quaternium-15 is a preservative commonly used in cosmetics which is known to significantly contribute to allergic contact dermatitis in users. This condition has been reported in various professions, including hairdressers, machine maintenance engineers at a chicken processing plant, and photocopy workers. Notably, Quaternium-15, as a formaldehyde releaser, increases dermatitis risk. However, rinse-off products typically pose a lower risk of resulting in allergic contact dermatitis.

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About The Author

Camille May

Hey, I’m Camille, co-creator of Welpr and your clean living guide. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We created Welpr to make that journey feel a little bit easier. When I’m not working on Welpr, you can find me at the farmers market or unwinding in the sauna, always in bed at 9pm with a good book. I live in my hometown of Austin, TX with my pit bull, Romeo.