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Best Non-Toxic Face Primer in 2024
Updated:
Nov 18, 2024
Written by Camille May
Cofounder & Product Curator
+ 1 more
Medically reviewed by Olushola Awoyemi
PhD Environmental Toxicology
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What you should know when choosing non-toxic face primer on Welpr:
- Only the cleanest products make it onto Welpr.
- We use a score called the Welpr Rating to rank each product.
- The Welpr Rating is based on math, not opinion, ensuring it's free from human bias.
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Find Non-Toxic Face Primer
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Hydrating Face Primer - e.l.f.
Certifications
Highlights
User Satisfaction
Est. Price
$9.80
Product Details
- Provides a smooth canvas for long-lasting makeup application.
- Hydrating formula infused with grape and vitamins A, C, & E to boost complexion and moisturize skin.
- Suitable for acne-prone, combination, and oily skin types.
- Recommended pairing with e.l.f. Flawless Finish Foundation or Camo Concealer for a satin finish.
- Made from skin-loving ingredients, free from toxins.
- 100% cruelty-free and vegan.
Pros & Cons
Pros Mentioned
- Hydrating
- Smooth
- Moisturizing
Cons Mentioned
- Slimy
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Dimethicone, Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Ascorbyl Palmitate, Tocopherylacetate, Vitis Vinifera (Grape) Seed Oil, Caprylic Glycol, Phenoxyethanol, Triethoxycaprylylsilane, Silica Dimethyl Silylate
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Face Primer - Revlon
Certifications
User Satisfaction
Est. Price
$10.39
Product Details
- Creamy, hydrating formula that improves skin texture for ideal makeup application.
- Instantly fills and blurs fine lines using hyaluronic acid, vitamin B5, and pumpkin seed extract.
- Reduces the appearance of fine lines and improves skin texture with continued use over four weeks.
- First EWG Verified clean cosmetic to mass market, adhering to the Environmental Working Group's clean beauty standards.
- Suitable for all skin types, especially beneficial for skin with uneven texture, fine lines, and acne scars.
- Free from parabens, sulfates, phthalates, and artificial dyes.
Pros & Cons
Pros Mentioned
- Flawless
- Long-lasting
- Smooth
Cons Mentioned
- Smelly
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aqua/Water/Eau, C10-11 Isoparaffin, Dimethicone, Glycerin, Polysilicone-11, Peg/Ppg-19/19 Dimethicone, C13-16 Isoparaffin, Panthenol, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Butylene Glycol, C10-13 Isoparaffin, Caprylyl Glycol, Carbomer, Citric Acid, Cucurbita Pepo (Pumpkin) Seed Extract, Ethylhexylglycerin, Isohexadecane, Laureth-12, Maris Aqua/Sea Water/Eau De Mer, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Polysorbate 20, Polysorbate 80, Sodium Hyaluronate, Tocopherol, Phenoxyethanol, Potassium Sorbate
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Gripping Makeup Primer - Cover FX
Certifications
Highlights
User Satisfaction
Est. Price
$20.00
Product Details
- Suitable for all skin types and tones.
- Creates a smooth makeup base and ensures long-wearing power for high performance makeup.
- Features a unique color-locking formula that locks onto color pigments and promotes a tighter, smoother complexion.
- Made with clean, vegan ingredients and includes gentle marine extracts to smooth the look of pores and fine lines.
- Keeps makeup looking freshly-applied all day, ensuring foundations, blushes, and bronzers stay transfer-proof and color-true.
- Application involves gently pressing a dime-sized amount over clean, moisturized skin using fingertips, without swiping.
- Recommended pairing with Power Play Foundation for optimal results and coverage.
Pros & Cons
Pros Mentioned
- Tacky
- Smoothing
- Long-wearing
Cons Mentioned
- Smelly
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Water/Aqua/Eau, Polysorbate 80, Isopentyldiol, Peg-150 Distearate, Glycerin, Dimethicone, Sucrose Stearate, Phenoxyethanol, Hydroxyethylcellulose, Pvp, Hydrogenated Lecithin, Caprylyl Glycol, Chlorphenesin, Dimethicone/Vinyl Dimethicone Crosspolymer, Phytic Acid, Macrocystis Pyrifera (Kelp) Extract, Chlorella Vulgaris Extract, Hydrolyzed Vegetable Protein, Saccharide Isomerate
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
True Skin Radiant Priming Serum - Ilia
Certifications
User Satisfaction
Est. Price
$52.00
Product Details
- Bridges the gap between makeup and skincare, serving as a base for makeup application.
- Contains ingredients like Hibiscus Extract, Aloe, and Beta-Glucan to firm, moisturize, and soothe skin.
- Protects skin from harmful environmental factors that cause aging.
- Has a tightening effect that diminishes the look of pores and fine lines upon application.
- Improves skin texture, leaving it silky and soft-to-the-touch.
- Leaves skin with a radiant glow, enhancing makeup application durability.
- Formulated without silicones, helping to prevent irritation or excess oil production caused by occlusive barriers.
- Vegan, cruelty-free, gluten-free, and features sustainably sourced and packaged ingredients.
- Helps protect against free-radical damage and reduces the appearance of fine lines and wrinkles.
- Contains a resin from a tree on the Greek island of Chios to mattify and refine skin throughout the day.
Pros & Cons
Pros Mentioned
- Smooth
- Light
- Softening
Cons Mentioned
- Ineffective
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aloe Barbadensis Leaf Juice*, Maltose, Gluconolactone, Glycerin, Caprylyl/Capryl Glucoside, Propanediol, Sodium Benzoate, Caprylic/Capric Triglyceride, Agave Tequilana Leaf Extract, Xanthan Gum, Chondrus Crispus Extract, Pistacia Lentiscus (Mastic) Gum, Hydrogenated Lecithin, Mica, Calcium Gluconate, Benzyl Alcohol, Ethylhexylglycerin, Lithothamnion Calcareum Extract, Beta- Glucan, Caprylyl Glycol, 1,2-Hexanediol, Citric Acid, Sodium Hydroxide, Benzoic Acid, Phenethyl Alcohol, Dehydroacetic Acid, Hibiscus Sabdariffa Flower Extract, Potassium Sorbate, Titanium Dioxide (Ci 77891)
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
ReEvolve Radiance Locking Primer - RMS Beauty
Certifications
Highlights
User Satisfaction
Est. Price
$35.00
Product Details
- SPF 30 protection
- Paraben-free formulation
- Synthetic fragrance-free
- Talc-free
- Sheer, natural glow finish
- Luminous finish on blush
- Radiant and luminous finish for eyelights
- Natural, light, buildable coverage for concealer
- Long-lasting, satin finish for lipstick
Pros & Cons
Pros Mentioned
- Glowing
- Smooth
- Non-greasy
Cons Mentioned
- Broken
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Water/Aqua/Eau, Propanediol, Glycerin, Tricaprylin, Dipropylene Glycol, 1,2-Hexanediol, Polyglyceryl-3 Distearate, Polyurethane-15, Betaine, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, Cetearyl Alcohol, Tromethamine, Polyisobutene, Synthetic Fluorphlogopite, Hyaluronic Acid, Ethylhexylglycerin, Glyceryl Stearate Citrate, Mica, Sorbitan Oleate, Caprylyl/Capryl Glucoside, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Olea Europaea (Olive) Fruit Oil, Squalane (Vegetable), Citrus Aurantium Dulcis (Orange) Peel Oil, Tin Oxide, Solanum Melongena (Eggplant) Fruit Extract, Lavandula Angustifolia (Lavender) Oil, Juniperus Virginiana Oil, Pelargonium Graveolens Flower Oil, Disodium Acetyl Glucosamine Phosphate, Copaifera Officinalis (Balsam Copaiba) Resin, Sodium Glucuronate, Magnesium Sulfate, Myrtus Communis Oil, Artemisia Vulgaris Oil, Rosa Damascena Flower Oil, Ferula Galbaniflua (Galbanum) Resin Oil, Limonene, Linalool, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491)
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Luminous Face Primer - 100% Pure
Certifications
User Satisfaction
Est. Price
$45.00
Product Details
- Prevents creasing and prolongs makeup wear with an antioxidant-rich formula infused with vitamins and minerals.
- Enhanced with resveratrol, vitamin E, and aloe to provide anti-aging benefits and intense hydration.
- Uses light-reflective pigments to enhance skin radiance and blur imperfections.
- Suitable for sensitive skin as it is silicone-free and designed to hydrate and restore skin texture.
- Compatible with all skin types, helping to blur imperfections, balance skin tone, and provide a polished finish.
- Formulated with natural, organic ingredients without the use of toxic chemicals, heavy metals, fragrances, or dyes.
- Vegan, gluten-free, and cruelty-free, adhering to strict purity standards and ethical sourcing.
- Manufactured in the USA, emphasizing sustainability in product development, packaging, and company operations.
- Utilizes organic floral hydrosols, aloe juice, fermented rice water, and tea instead of plain water to maximize product benefits.
- Colors derived from natural fruit, vegetable, tea, and other plant pigments, packed with beneficial vitamins and antioxidants.
Pros & Cons
Pros Mentioned
- Luxurious
- Smoothing
- Natural
Cons Mentioned
- Watery
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aloe Barbadensis Leaf (Organic Aloe Juice)*, Simmondsia Chinensis (Jojoba) Seed Oil, Jojoba Esters (Wax), Oryza Sativa (Rice) Starch, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Euphorbia Cerifera Cera (Candelilla Wax Extract, Camellia Sinensis (Organic Green Tea) Leaf Extract*, Resveratrol, Silica, Persea Gratissima (Avocado) Butter, Lonicera Caprifolium Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Mica
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Organic Pure Perfection Primer - Inika
Certifications
User Satisfaction
Est. Price
$49.00
Product Details
- Enriched with organic Jojoba oil, Apricot oil, and Lemon Myrtle oil to hydrate and soothe skin.
- Provides a smooth canvas before makeup application.
- Creates the appearance of tighter, smoother skin.
- Improves the longevity of makeup.
- Cruelty-free, vegan, organic, and natural.
Pros & Cons
Pros Mentioned
- Smooth
- Lightweight
- Hydrating
Cons Mentioned
- Pricey
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aloe Barbadensis (Aloe Vera) Leaf Juice*, Glycerin*, Isoamyl Laurate, Cetearyl Alcohol, Cetearyl Olivate, Sorbitan Olivate, Glycerin (And) Aqua (Water) (And) Anigozanthos Flavidus (Kangaroo Paw) Extract*, Prunus Armeniaca (Apricot) Kernel Oil*, Cocos Nucifera (Coconut) Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Cetearyl Glucoside, Tocopherol (Vitamin E), Sodium Hyaluronate (Hyaluronic Acid), Backhousia Citriodora (Lemon Myrtle) Leaf Oil*, Lavandula Angustifolia (Lavender) Oil*, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil, Bentonite, Acacia Senegal Gum, Xanthan Gum, Lactic Acid, P-Anisic Acid+, Levulinic Acid+, Sodium Levulinate+, Glyceryl Caprylate+, Benzyl Alcohol+, Limonene, Citral, Linalool, Geraniol, +Preservative
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Organic Matte Perfection Primer - Inika
Certifications
Est. Price
$49.00
Product Details
- Lightweight mattifying primer helps create the appearance of smooth skin and minimizes the appearance of pores.
- Formulated with active botanical extracts to control and absorb excess oil and help makeup last all day.
- Enriched with organic liquorice root and rice extract to help maintain oil balance.
- Contains willow bark extract, known for its anti-inflammatory properties that calm redness and soothe sensitivity.
- Diminishes the appearance of pores and smooths skin for flawless foundation application.
- Cruelty-free, vegan, organic, and made with natural ingredients.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aloe Barbadensis (Aloe Vera) Leaf Juice*, Heptyl Undecylenate, Cetearyl Olivate, Sorbitan Olivate, Silica, Leuconostoc/Radish Root Ferment Filtrate+, Lactobacillus+, Cocos Nucifera (Coconut) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract*, Oryza Sativa (Rice) Extract*, Salix Alba (Willow) Bark Extract*, Pelargonium Roseum (Geranium) Leaf Oil*, Lavandula Angustifolia (Lavender) Oil*, Citrus Limon (Lemon) Peel Oil*, Citrus Aurantium Bergamia (Bergamot) Peel Oil*, Lysolecithin, Sclerotium Gum, Xanthan Gum, Pullulan, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), +Preservative
Our Product Rating System
First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.
Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.
Finally, we run all this information through an algorithm that calculates the Welpr Rating.
Welpr Rating:
5.0/5
Part 1: Product safety
We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.
Part 2: Consumer satisfaction
We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).
Part 3: Ethics & Environment
When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.
Common Harmful Chemicals in Face Primer
Chemical Name
Why it’s harmful
Mica
Mica, a natural mineral dust, is commonly used in makeup, cement, asphalt, and electric cable insulation. It is a color additive in cosmetics and provides a shimmer effect in foundations. Workers exposed to mica, especially in muscovite mills, face health risks like respiratory problems and lung scarring from long-term inhalation. Labels may list "Mica" or "Muscovite." Regulatory agencies have established exposure limits for worker safety.
Pentaerythrityl Tetra Adipate
Pentaerythrityl Adipate/Caprate/Caprylate/Heptanoate is a mixed ester compound derived from pentaerythritol and various acids such as adipic, capric, caprylic, and heptanoic acids. This ingredient is commonly found in products like lipstick, foundation, blush, bronzer/highlighter, and lip balm.
Calcium Aluminum Borosilicate
Calcium aluminum borosilicate, a glass-type material, serves as a bulking agent in the cosmetics and personal care industry. It enhances volume and texture in formulations, generally considered safe with low toxicity and no known cancer-causing properties. Although it's generally safe, individual sensitivities can differ, so patch tests are recommended for those with allergies. Regulatory classification includes a possibility of being carcinogenic and possibly toxic to reproduction, but it is deemed safe for cosmetic use, with concentration or use restrictions.
Alpha-Tocopherol Acetate
Tocopheryl acetate is a compound composed of acetic acid and tocopherol (vitamin E). Alpha-tocopheryl acetate (ATA), a specific form of vitamin E, is commonly found in skincare products and dietary supplements. It is used in various cosmetics and personal care items, including lipstick, eye shadow, blushers, face powders, moisturizers, bath soaps, hair conditioners, and more.
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